
THE TRADERS CO
Branding, Web, Illustration
2021
The Traders Co brings an exciting new concept to the commercial property market in Christchurch. With architecturally designed units that provide flexible workspaces for a diverse community of new generation traders who are going places.
I was contracted by Authentique brand agency to create this brand working under the brand strategy and art direction of Amanda Ryan. We wanted to create a brand that was modern and contemporary while still paying homage to New Zealands nostalgic pioneering spirit of starting small and growing big. The execution is a fresh aesthetic with subtle hints of retro.






