LITTLE NEIGHBOURHOOD
Branding, Illustration
2018
Nestled in the heart of Christchurch, Little Neighbourhood is a community-minded beer garden and eatery with a relaxed, welcoming atmosphere.
The brand identity is centred around Little Neighbourhood’s neighbour, the iconic Victoria Clock Tower which is located a stone’s throw away, just down the street. The tower was represented with simple, clean linework, surrounded by floral elements that signify the city’s growth and rejuvenation in the wake of the devastating 2011 earthquake. The overall look and feel of the brand is both modern and clean, yet does away with any pretentiousness and replaces it with a fun and approachable personality.
